In agriculture we see hard working individuals who put in more hours a week than the average American with 56% of farmers reporting they work 10-14 hours a day and 17% working 15 or more hours a day. So with their busy schedule providing for everyone else, who is supposed to help provide for them? I don’t mean this in the sense of food and materials but of support. Working these long hours means that agriculturalists do not have the time necessary to speak on their own behalf. This is where agricultural communications comes in. Individuals who work in the agricultural communications world step up to take care of what farmers do not have time to do on their own.
One organization, the National Association of Farm Broadcasting (NAFB), is doing there part in helping farmers and ranchers out. Members of NAFB stretch across the United States and hold various jobs. Reporters like Ken Root, who has been working in the agricultural communications world for 41 years, and Max Armstrong, who has over 30 years of agriculture journalism experience, have been able to tell important agriculture stories to consumers and have also been able to give need reports and information to agriculturalists. Agriculture communicators are a major bridge between consumers and agriculturalists.
For more information, visit the National Association of Farm Broadcasting website.